SEO Terms & Related Terms

SEO

SEM

One Way Backlinks

Recpirocal Link


Conversion

Meta-Tags


Alt Tag


Keyword


Keyword Density


Black Hat SEO


White Hat SEO


Landing Page


Organic Search


Pay Per Click


SERP


Search Engine Spider


Algorithm


Anchor Tag



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SEO

SEO also known as Search Engine Optimization, is the practice of enhancing and optimizing one's website in order to increase organic Search Engine rankings.

SEM
Search Engine Marketing includes offline and online marketing in order to increase traffic, such SEM techniques include: paid search, organic listings, blogging, article distribution, Press releases, Directories, and backlinks.
One Way Backlinks
One Way Backlinks mean placing your website link on another website (preferably relevant) without a recpirocal link (exchanging links with another website owner).
Recpirocal Link
The exchange and placement of another website owner's link on your website.
Conversion
Turning a searcher/visitor into a sale or a membership signup, a conversion.
Meta-Tags
Included inside a website's HTML head code, Meta Tags allow the Search Engine to find out descriptive information about your website from your Meta Keywords, Meta Title Tag, and Meta Description.
Alt Tag
An HTML Code included inside an IMG tag in order to provide alternate text incase an image cannot be viewed.
Keyword Density
The number of times a keyword is mentioned per page, also the percentage of the quantity of the keywords mentioned on a web page..
Black Hat SEO
This is a practice of illegal and outlawed use of search engine optimization techniques in order to increase ranking; it can potentially yield banishment from all major search engines.
White Hat SEO
The use of legal Search Engine friendly optimization techniques and strategies.
Landing Page
A landing page is any page which is not the main page of the website, the inbound links of a site.
Organic Search
Organic Search is the left side of the Google Search Engine Results page, this means that when a searcher keys in a keyword search phrase, they will receive organic results (natural listings).
Pay Per Click
A form of online advertising where the advertiser pays for every searcher click on their ad which is published over a major search engine using either AdWords, Microsoft Ad Center, or Yahoo! Search Marketing.
SERP
Search Engine Results Page, these are the top 10 results for every keyword search in a Search Engine.
Search Engine Spider
This is a spider which crawls your website in order to send back valuable information to Google in order to rank your website accordingly and place you properly across search engine results pages.
Algorithm
The code used by Google Search Engine to decipher and run all information involving websites and the search engine itself.
Anchor Tag
An HTML tag which allows you to link your website + your desired keyword onto another website.

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