However, without tracking Web Metrics and Data Traffic you would not be able to increase your website conversion goals.

Websites that are successful online will involve two critical steps and those include ranking on Google’s first page results for your desired keywords and analyzing your traffic through Web Metric tools.



Analyzing your website traffic results and where they are coming from, you can then determine exactly what changes and improvements to make. For example, you can see exactly how many minutes’ users have spent on your site, pages visited, and number of people who have converted a goal for you such as contact us forms. The most efficient tool to track these metrics for your website is called Google Analytics. It is free to create an account which requires you to have a Google account such as Gmail in order to use Analytics for your website. Once you have created your account, you will then specify a URL Address that you want to track with a code given by Google for you to implement on your website pages. The code should be inserted right before the /body html tag on every page that you would like to track data from. Within 24 hours of inserting the Analytics Code, you can then expect to see traffic data and begin your conversion marketing strategies if you haven’t done so already for your website.

What are some of the beneficial features of Analytics that you can start using for your website? There are many strategies that you can apply using Analytics; however one would include using the keywords feedback to analyze which words are working for you. To further explain, after you have finished your keywords research and have selected the key terms to rank on Google you can then use Analytics to determine how much traffic that keyword has given you and if it’s converting. Of course, the keywords shown to you are the key phrases users have triggered on Google’s search engine and have clicked through to get to your website. In addition, if you are ranked for a keyword of your choice on Google, you can actually use Analytics to see if that term is popular or not by tracking its traffic and other data such as average time spent on your site by the user. If you have completed your homework and chosen the right keywords, you should see lots of traffic data on your Analytics account.



The three most crucial elements of having a successful online campaign would be Search Engine Optimization, Web Metrics (Google Analytics) and SEM (Search Engine Marketing). Having these 3 techniques established, you can ensure that your website is on the right track of being popular online.