Organic SEO means doing SEO (search engine optimization) to receive organic search results. For example, if an internet user typed seo campaign management on Google, they would receive a top 10 listing of the most optimized websites for that search. Websites that feature more content regarding the topic, follow the website theme of a knowledge wealthy SEO expert, and have reputable and relevant backlinks will appear on the search results (left side of the Google search results for a certain keyword). This doesnt necessarily mean the top 10 listings are the best websites for the search, or well designed for that matter, moreover the Google Search engine robot thinks they best fit the description of the search; and thus far, Google has exceeded expectations in terms of responsive and accurate search results.



Natural Organic SEO versus Pay Per Click Advertising

Organic SEO opposes PPC (Pay Per Click Advertising) in the sense that organic SEO appears on the left hand side, and PPC Ads are placed on the right side under sponsored links by Google. PPC Ads are paid for on a click basis, once a user clicks on the ad, the creator of the ad will pay the amount he bid on the keyword. Many large corporate and small businesses prefer to use Pay per click, you achieve first page rankings within a day of opening up your PPC ad campaign, and users can click your ad and buy your ready products and services within seconds of a business appearing for a keyword search phrase.

The negatives of Pay pay per click advertising is that its costly if you do not have SEO and PPC experts managing your PPC campaign, many unknowledgeable people use pay per click advertising and pay high amounts for little traffic since their click through rate conversions for each keyword are low. Another negative of PPC is that you only receive approximately 10% of the organic searches on the left side of the page for the same keyword search. That means over 90% of searchers will click on the left hand side of websites, instead of clicking sponsored links for Google.

If you understand SEO and are naturally skilled as a Search Engine Optimization specialist, you have a major advantage. Youre able to promote yourself, and your websites, along with your products and services on a variety of keywords. You can basically self advertise your business without the costs that other businesses incur in the real world. On the other hand, SEO can be quite costly for businesses looking for marketing. Its important to locate a company with a price structure flexible to your internet marketing budget you set about.

The future of branded organic SEO

Google is still virtually in its infancy stages; they are now the most dominant force on the internet, and rightly so. Google has still had a major flaw in its search engine albeit all the algorithm changes to get rid of unwanted corrupt websites. Any user can simply learn HTML, read a few SEO books, and get themselves on a few easy to target keywords with low competition. Unsuspecting people visit these websites and use their credit cards to purchase items which do not exist, and searchers experience online fraud daily.



How do we ensure online purchasing security for users?

The answer is simple, branding. Google has gone to great lengths to allow websites which are legally listed as companies, and exist in physical locations with legitimate online businesses. Google is going to look for more corporate and small business websites and allow them greater flexibility than the average website to achieve first page results, so users get the best, most secure, and reliable results possible and continue to purchase on the internet without the fear of scam.

Lastly, Organic SEO is the way to go.