Many marketers have had their own set of advertising struggles before they were able to maintain a successful campaign. This approach is called trial and error and the process on average for any newbie will take between 5-10 years before they can actually determine the techniques needed to run a SEO (Search Engine Optimization) operation.

Combining all three tactics as I like to call them the three S’ are Search Engine Optimization, Search Engine Marketing and Social Media Marketing are not easy tasks to accomplish. However, in order to claim yourself as a SEO Marketer or Company you should have a great deal of experience and knowledge under those 3 categories. Of course, all three have their own large field of methods to be learned and applied to any website owners looking to dominate the search engines for their desired keywords. The first method I would like to introduce is called SEO (Search Engine Optimization).



Search Engine Optimization is now rapidly growing popular in all regions around the world and more and more marketers are taking their hands into the online business. What does SEO involve and how can one apply it to their own websites? SEO requires keywords research to be done and implemented on your website pages (optimization) as well as On Page factors to boost rankings on the major search engines. On Page factors include Title Tags, Body Content and Website Layouts. In addition, SEO will need a lot of Off Page marketing as well which includes advertising your domain through Press Releases, Directories, Articles and many more advertising platforms online. The biggest search engine for any SEO marketers looking to rank themselves in is Google. Google owns more than 50% of the traffic compared to other search engines such as Yahoo and MSN.

The second method is called Search Engine Marketing. Once you have applied your SEO website techniques on your pages, you are now ready for Search Engine marketing. SEM is the design elements on your website that converts the user into a buyer. This is called conversions and by applying SEM, you are adding conversion points on your website to increase your ROI (Return on Investment). For example, this will involve contact us forms, coupon downloads, and shopping carts just to name a few. By implementing these techniques, you can be sure your website along with SEO is ready for online success.



The third method is called Social Media Marketing which includes the top Social Media platforms such as Facebook, Twitter and Digg. Applying this method for your website will definitely give you extra traffic towards your domain. Social Media works similar to having your own personal blog and updating it daily. With Social Media, you will need to come up with news worthy headline along with 250 words of content explaining the news topic. Then, you will just add your website address link for the user to be forwarded to.

Applying all three methods will take patience and a great deal of experience before launching a successful online presence for your website.