A lot of online marketing gurus are kind of ignoring SEO today.
They say that it is too hard to rank for anything anymore, with all of these animals running around. You know? the ones created by Google.
The search algorithm updates: Panda, Penguin, Hummingbird and friends.
Of course it is harder to cheat, and get to the top with a lot of simple spammy links. Like blog comments or directories.
A lot of the easy wins are gone, that is for sure. Now is a time where you have to work harder and smarter to get your customers and gain a hold in the rankings of Google.
What Works in SEO Today?
That is the big question, right? And the reason many have given up.
No one knows, or understands what is working with SEO in today’s marketing world.
Well I can tell you what is the basis for it all, and that is what you are reading right now: content.
You might have heard the famous quite from Bill Gates, even though it was said long before we realised what it meant
Content is King
And my friend, that is now more truer than ever.
Content is the Basis
If you want to get found in search engines, content is the basis of it all.
It is not enough simply to have a website today. You have to put quite a bit of content on their to help your site get indexed by the search engines as well.
That means you probably have to have a blog. Lots of pages with content is ok as well, but it is more difficult to maintain.
A blog is your best bet moving forward.
What to Put on Your Blog
Your blog should contain content that is relevant to your customers or your future customers. And you should be adding content to it quite regularly.
I understand that sometimes it is not easy to know what to write about on your blog.
That means you need to know the kinds of things that your customers would be looking for on search engines and what kinds of things they want to know from you.
So have a good think about
- the questions that your customers regularly ask
- the things you wish your customers asked or knew ahead of time
- the problems your customers regularly have
And if you answer a lot of these on your website, then you will be ahead of the game before they even pop into your shop (or website) to buy anything.
You will be their saviour in terms of information and education. And they will be better able to make buying decisions.
It is best if you marry this kind of content with the on page SEO that you should already be aware of.
That is how you get found on Google today. Great content combined with solid on page SEO on your website.
Doing this stuff is not rocket science, but it takes a bit of work to be sure. So start writing content that helps your customers today, and you will be found on Google in no time.