Keyword research is a little bit like a treasure hunt. You spend a long time looking until eventually you strike gold. But when you do, it is certainly worth it.
There are so many different methods and reasons to find keywords, and in this article I am going to show you a few of the most important ones.
Different Types of Keywords
One of the first things you have to realize when you are looking for keywords for your SEO, is that not all keywords are created equally.
What do I mean by that? Well some keywords are used by people when they are just surfing the web. And others are used when they are looking to buy. And those are the kinds of keywords that we are interested in. Keywords that are leading towards buyer intent.
If you want a great example of how this flow works in some interesting examples, check out this post.
Because when you are focusing on things that bring money to your business, it is these kinds of keywords that you need.
if instead you end up with only keywords that bring information seekers to your website, you might be in for a shock. That is, lots of traffic, but no one that is really interested in buying.
Brian Dean at Backlinko has an even more detailed article on this very topic. Or the following video will help you find buyer keywords as well.
Using the Tools
Once you have understood what finding the right keywords for your SEO is all about, even if you are not after buyer keywords for a particular article, you also have to do the research. One of the best tools for this is Google Keyword Planner.
Google Keyword Planner
Goole Keyword Planner allows you to find keywords that are worth chasing. Because they show you things like:
- keyword competition
- keyword traffic
- cost per click
- related keywords
- related keyword groups
and a bunch of other information that will help you make the right decisions when it comes to keywords.
When you are using the keyword planner, there are a few things you should be aware of. If you are looking for buyer keywords, or keywords with commercial intent as they sometimes say, then you want to find the words that have a high cost per click (CPC) for Adwords.
That is actually the intention of this tool, to run ads. But we are misusing it, like many others, to find out what is working for others. And the words that are getting high CPC bids are obviously worth something to other people, so we can use that information to find the words that we are interested in.
The related keywords also help us quite a bit too. You can just list them in a table and sort them by the CPC or traffic and find the best keywords for your content. Or you can use the groups, where Google shows you keywords grouped into ideas that might also give you helpful suggestions for other words or even blog posts.
Depending on what exactly I am doing with the tool and what the intention of my research is, I use both of these areas to discover some words I had not even thought of. It can be really useful to know what words people are searching for that you had not even thought of.
If you are interested in learning how to use this tool, the following video is great for beginners
Another interesting place to find related keywords is to actually use Google Search. You can start typing and Google will give you suggestions as you do. These can be helpful for finding very similar keywords that they think are useful.
But what could perhaps be even more interesting is what appears at the bottom of the pages. Here they show you some keywords, often 6-8 of them, that others are using in this area. So like the Keyword Planner, it helps you know the kinds of words that people use, even if you had no idea beforehand.
These two parts of Google Search alone can be worth exploring even if you have no time to touch the keyword planner.
The last tool that I wanted to touch on in this post is UberSuggest. This is a great way of leveraging what Google provides but in a more useful way.
This tool is really great for collecting all of the suggestions that Google offers in the search tool and providing them in on easy to use place.
I recommend to use just one word if you can to do the search, because they do all of the heavy lifting for you and find all of the combinations and ideas from there. If you use more than one, there are less chances they will find anything because you have already narrowed down the possibilities.
Of course with this tool you are not getting traffic or CPC data, but the ideas can be very useful.
Now you know what kinds of keywords you should be looking for and the kinds of tools you can use to research them.
If you have any other ideas feel free to leave them in the comments below.