One of the most important things that people often forget when chasing traffic is that they have to end up with new customers or leads.
Sure I can help you get loads of traffic from Google, via SEO, or even set up your social media and build you followers. Then you will get lots of visitors from Social media sites like Facebook and Pinterest as well. But you have to think about what you goals really are.
Is your main goal to get more visitors to your website. Then you should be using Google adwords to monetize your website.
But if instead your main idea is to develop leads and turn those leads, over time, into customers – then we are talking about lead generation.
That is turning SEO traffic specifically into customers via a series of tips and tricks I am now going to share with you.
Tools For Capturing Leads
If you have a WordPress website then you are in luck, because there are lots of tools to help you capture leads on your website. But I have found that one of the most comprehensive and amazing tools I have seen in a long time is the newly released Thrive Leads Plugin for WordPress. If you want a detailed review os this, head over here and read this post on Thrive Leads.
Basically what this plugin allows you to do is to put lead capture forms on just about any place you can imagine on your site.
Here are some examples of places you can add these forms:
- Header Ribbon (like the Hello Bar)
- Sidebar Widget (standard way to capture leads in the sidebar of your pages or posts)
- End of Blog Post (a contextual style lead capture)
- Lightbox/Popup a great way of getting people’s attention (or scaring your visitors away, depending on your audience)
- Context based lead capture with 2 step options (add links anywhere – text, buttons, images)
- Shortcode style forms (allows you to add the forms inline in your WordPress posts or pages)
As you can see you have more options for adding optin forms then you know what to do with, I am sure.
But once you have added these forms into a variety of places, what are you going to do with them
Setting Up An Email List
Lead capture and the nurturing of leads is the main idea of the modern internet marketing machine.
You have to capture the emails (using a tool like Thrive Leads) and then put then in an email list.
Email Marketing Software
What kind of list? Well you need to invest in a good email marketing system like:
- Infusionsoft (if you are going pro, and have money)
- Constant Contact
and there are many many more.
Here is a comparison of some of the services, if you want to make a more informed decision.
Email Autoresponder Sequence
Once you have the list you then have to slowly, but surely market to them over time using a drip feed of emails that are relevant to the offer you got them on the list with.
My main way of doing this is as follows:
- Give them an ebook, checklist or video that is why they signup in the first place
- Give them more emails (about 1-2 per week) with more relevant and detailed information (or link to old blog posts)
- Introduce offers to your products and services after about 3-5 emails.
You can adapt or expand on this idea in any way you like, but the basics are always the same. It just works a little differently for different audiences. That is all.
If you want some more detailed information on this topic, I recommend that you read this CopyBlogger article.
Test, tweak and learn. That is the only way to surely dominate this internet marketing.
So how does SEO come into this?
Well SEO is how you get traffic to your site. Once you have traffic you have to capture it and put the people on your email list so you can market to them later.
Otherwise you get the traffic and then they leave, never to be seen again!